In Which I Criticize CBS for Doing Something Good

March 18, 2007

For this year’s NCAA Men’s Basketball Tournament, CBS is broadcasting all of the first three rounds on its website, for free. Except that it isn’t. Due to blackout rule – which, er, CBS made up (and, to their credit, explain forthrightly on their website) – users cannot see any of the games being broadcast by their local CBS affiliate. This is due – again, helpfully explained by CBS’ website – to the local CBS affiliates’ having “exclusive rights” to the broadcast of whatever it is they happen to be broadcasting at any given moment. And good for them.

The thinking behind this decision is straightforward enough: CBS pays a lot of money for the NCAA tournament broadcast rights; affiliates pay a lot of money to CBS for the exclusive rights to content, including the tournament; hence, the affiliates want people watching that content to be watching it through them, to maximize eyeballs and therefore maximize advertising revenue. Inherent in the assumption driving the blackout policy, then, is that there is a more-or-less finite number of possible viewers for the content. Any viewer watching the small, grainy window on their computer (a PC running Internet Explorer) is one not watching the local CBS station, so it only makes sense to give them access to content they wouldn’t otherwise have access to.

This works great for someone who either doesn’t much care which game they’re watching, or someone simultaneously watching the TV and the PC. But let’s posit that there’s another kind of viewer – let’s call them ‘JKD’ – who doesn’t own a television and without access to the content online, might not watch it at all. Obviously, CBS and its affiliates are within their rights to say to this hypothetical user, “Screw you – buy a TV”, or force them to a local bar (though when CBS got in the biz of encouraging bar patronage isn’t clear to me). But why would they want to do that? Seriously – why? What’s the margin in, having constructed a method and venue for expanding access to content – for expanding total possible audience past what existed previously – then introducing an artificial and relatively arbitrary barrier preventing some or much of that possible new audience from accessing relatively arbitrary categories of that content?

I’d offer that, while CBS has introduced this great new service they don’t really understand what they’ve done. Which is odd, especially given how basic what they’ve done is. But since I’m a helpful guy, I’ll tell them what it is they’ve done: they’ve put television on their website. Really! It’s pretty cool. It also makes a lot of sense, given that CBS is primarily in the business of producing and distributing content that is television, that their website feature…content that is television.

It’s kind of dawned on TV people recently that the Internet isn’t really going away – that it’s in fact something that a lot of people do rather than watch television, and that rather than using their websites to convince people using the Internet that they should stop doing so at particular times of day on particular days of the week and instead watch television, it’d really much easier to bring their primary product to those people. It’s refreshing, the lack of obtuseness.

Except as the strange and arbitrary blackout rule demonstrates, they really don’t quite get it, yet. I’m not exactly sure why, but then I’m not and never have been in the business of running a television network and am, after all, just Some Guy With a Blog and without a television. But wouldn’t that make me a perfect customer? Evidently yes, but only to a certain point.


Base of the (American) Pyramid in Financial Services

December 31, 2006

No, not that pyramid – I’m talking about the vast majority of people on this planet, the very poor, viewed mostly as non-persons by even their governments. And while very few in the United States live on less than a dollar a day, as several billion around the world do, many residents of this country face similar challenges. Especially among illegal (or semi-legal) immigrants, access to officially sanctioned identity – and thus access to the broad range of services most of us take for granted in our middle-class lives (bank accounts, cell phones, etc.) is difficult or impossible.

In many less-developed countries, this is changing, and it’s only logical that similar approaches would be adopted Stateside, especially in immigrant communities. The New York Times focuses on one such approach:

Since coming to this country eight years ago, Jose Dimas has bristled at the $8 fee he often must pay to cash his paycheck. He stews over the $10 charge he faces whenever he wires $150 home to his parents in Mexico.

Daunted by the requirements to open a bank account, Mr. Dimas had long kept his savings hidden in his apartment, and had worried that his money would be stolen.

But now Mr. Dimas, 32, a food preparer at a catering company, has a new tool that has eased his discomfort with all things financial. It is a special debit card, provided not by a bank but by a nonprofit worker center here, enabling hundreds of immigrants without checking accounts or credit cards to keep their cash somewhere safer than beneath their mattresses. The card also makes it easier to shop at stores as well as online.

“This card is better for me for a lot of situations,” Mr. Dimas said. “You don’t have to pay those big charges to send money back to Mexico. And it will be much safer. I don’t like keeping my money in my home. Someone could go steal the money.”

The worker center, called New Labor, normally focuses on preaching about worker solidarity and safety, but after seeing all the hassles that immigrants face with finances, it pioneered the new debit cards. In a survey of 480 immigrants who were members of New Labor and similar worker centers, 47 percent said they had no bank accounts.

Since November, New Labor has provided cards to 200 immigrant members, including some who are here illegally. Three other centers — in Hempstead, N.Y., Chicago and Los Angeles — have begun offering the cards as well, and organizers say they hope to make them available to tens of thousands of immigrants at 140 worker centers nationwide within the next few years.

Several financial experts said the new debit cards — named “Sigo,” combining the Spanish word for “yes” and the English “go” — are an ideal tool for 30 million workers, both foreign-born and native, who lack bank accounts and often face high check-cashing fees and frustrating obstacles in paying bills.

Sigo cards can also help so-called “unbanked” immigrants develop financial sophistication and eventually move into the banking system, these experts said, perhaps to obtain a mortgage or small business loan.

“It’s not just about reducing your financial costs and making your financial life easier, it also helps give you opportunities to get ahead,” said Jennifer Tescher, director of the Center for Financial Services Innovation in Chicago, which provided a grant to develop the program. “It saves you time and makes more products and services available to you.”

Like department store gift cards, the Sigo card has stored value, but unlike those cards, it is reloadable, meaning more money can be added. Users can reload the cards by having paychecks deposited directly into their accounts or by making cash deposits — for fees ranging from 50 cents to $5 — at a local pharmacy or worker center.

The Sigo card requires a PIN number and is affiliated with MasterCard, and can be used wherever MasterCard is accepted.

Cardholders face a maximum liability of $50 if their cards are stolen.

In essence, Sigo cards create a checkless checking account, allowing bills to be paid over the Internet or by having companies deduct directly from the accounts. That can save significant time among a population of workers who often take a day off from work each month to trek from office to office to pay electricity, phone and rent bills in cash.


While many American banks require two United States government documents to open an account, immigrants can obtain a Sigo card with just one form of identification, including birth certificates, passports or other records from their home country.


Cardholders can send a second card to relatives abroad, who can then make withdrawals at a local A.T.M. Several workers said it cost $15 to send $300 to Mexico through Western Union. But with the Sigo card, the card’s sponsors say, it will cost about $4.50 — the fee for using the A.T.M. in Mexico.

Companies like Western Union and Citibank already offer similar reloadable cards, but organizers at the worker centers say they believe they are better positioned to persuade immigrants to try their card. One of the biggest issuers of such cards is NetSpend, a Texas company that lets cardholders check their balances by cellphone.

One of the most interesting aspects of this kind of development is that – well, wouldn’t you like to be able to do this? To not have to deal with banks and absurd fees and constant demands to prove you are who you say you are; to do all your financial transactions via cell phone and online? And you will, of course – but such is the nature of the world today that some of the most innovative business practices and products come first to those groups who have been, until now, entirely unserved.

It makes sense: these are, after all, “high-risk” populations, or at least populations that the established players don’t know how to talk to. So NGOs and firms without the same capitalization  – but with knowledge of the populations they’re serving – fill the breach, and  start by offering terms they know that those populations can afford and understand. Meanwhile, the established markets slog along, more-or-less unchanged (because, of course, the established players are making a healthy profit the way things are now), until either their customers start noticing these other services and demanding them of their fancy “real” bank accounts and such – or until the previously-undercapitalized new players have gotten a solid hold on the previously-underserved markets, and start looking for
new pastures to plow.

Meanwhile, their previously-underserved customers have gained a degree of financial autonomy and savvy, and start looking further “upmarket” for additional services – which maybe these firms begin to provide, and start competing directly with established players, who in turn finally notice this great “new” market under their noses that they’d so carefully avoided for so long. And maybe then, with a new consciousness of the changing nature of the financial marketplace, they start thinking about ways they can hold onto their existing customers, and maybe, just maybe, dealing with banks and credit card companies will become something slightly nicer than emergency dental surgery.

I’m not holding my breath, of course – but hey, it could happen.


Yahoo! and the Identity of Things

December 2, 2006

I’ll admit that Yahoo!‘s purchase last year of Flickr and del.icio.us has long been a source of speculation and excitement for me. I wasn’t quite sure what they were doing, but I felt it had to be something pretty cool.

Now comes at least part of the answer:

If you like the Wii, you’ll love Yahoo’s new Wii portal, which aggregates Flickr photos, games, avatars with custom Wii gear, links from del.icio.us and MyWeb, stories from Yahoo’s Games section, Wii-related questions from Yahoo Answers and links to buy consoles and games on Yahoo Shopping. It’s the first of many sites in Yahoo’s “brand universe”, says Variety, and the plan is to roll out over 100 more of these fan sites during 2007, each one focused around a popular brand. They can then use these niches to sell targeted advertising. And while Yahoo isn’t seeking the approval of the brands themselves, they hope that these companies will play ball and provide them with some extra content in exchange for promoting the brand. Future portals could include “American Idol” and “The Lord of the Rings”, according to Yahoo. Just like the relaunch of Yahoo Food and Yahoo TV, these portals might help Yahoo to bring together some of their scattered social offerings. Since Flickr and del.icio.us have such unique identities, it wasn’t clear how they’d be integrated into other services: now it seems they’ll be treated as huge, free content repositories.

This is really exciting for a couple of reasons:

  • The focus is on user-centric identity and evaluation. By basing the content of each of these channels of the “brand universe” on Flickr and del.icio.us users’ content and assessment of products, the products become not about themselves but instead about how people use and talk about them, and how they’re important to their lives. In a recent column on the future of publishing, Cory Doctorow said the following:

“The thing about an e-book is that it’s a social object. It wants to be copied from friend to friend, beamed from a Palm device, pasted into a mailing list. It begs to be converted to witty signatures at the bottom of e-mails. It is so fluid and intangible that it can spread itself over your whole life. Nothing sells books like a personal recommendation…”

And that’s exactly right, but it’s true even beyond e-books. All cultural objects and phenomena are social. The Mona Lisa is a beautiful painting, but what makes it GREAT is all of the millions of words written about it; all of the millions of trips to the Louvre that people have taken – all of the many things that people do and say and create because of that one painting. The Nintendo Wii is no different, really: it’s just a bucket of wires in a cool case. What makes it worthwhile as a cultral object is the experiences that people have with it and what they say about those experiences, and this method of organization recognizes that central fact.

  • Yahoo! seems to understand the power of the second economy (aka, “(a) amateur economy, (b) sharing economy, (c) social production economy, (d) noncommercial economy, or (e) p2p economy”) and the potential for a hybrid economy. By making each of these channels in the “brand universe” more about those who are using and doing things with cultural objects, it enables those members of the second economy to gain greater exposure and, potentially, commercial viability of their own right in the first economy.

People identify themselves in many different ways, and one of those ways is through the things that they use and enjoy. There’s no shame in that, necessarily – after all, “things” are, in their inception, dreamed up by and created by other people. For as long as consumer products have existed, they have been adopted by people and often modified from their original purpose in ways that assert individual identity. This latest effort by Yahoo! acknowledges that central fact of consumer culture: that things become what people make of them, and that what people make of things is valuable, sometimes more valuable than the thing itself.


Consumer Electronics Break

November 26, 2006

Failure as profound as that of the Microsoft Zune deserves recognition. Via BoingBoing, Andy Ihnatko in the Chicago Sun-Times savages Microsoft’s awful new media device:

Yes, Microsoft’s new Zune digital music player is just plain dreadful. I’ve spent a week setting this thing up and using it, and the overall experience is about as pleasant as having an airbag deploy in your face.

“Avoid,” is my general message. The Zune is a square wheel, a product that’s so absurd and so obviously immune to success that it evokes something akin to a sense of pity.

The setup process stands among the very worst experiences I’ve ever had with digital music players.

“These devices are just repositories for stolen music, and they all know it,” said Doug Morris, CEO of Universal Music Group. “So it’s time to get paid for it.”

Well, Morris is just a big, clueless idiot, of course. Do you honestly want morons like him to have power over your music player?Then go ahead and buy a Zune. You’ll find that the Zune Planet orbits the music industry’s Bizarro World, where users aren’t allowed to do anything that isn’t in the industry’s direct interests.

Take the Zune’s one unique and potentially ginchy feature: Wi-Fi. You see this printed on the box and you immediately think “Cool. So I can sync files from my desktop library without having to plug in a USB cable, right? Maybe even download new content directly to the device from the Internet?”

Typical, selfish user: How does your convenience help make money for Universal? No wonder Doug despises you.

…The Zune is a complete, humiliating failure. Toshiba’s Gigabeat player, for example, is far more versatile, it has none of the Zune’s limitations, and Amazon sells the 30-gig model for 40 bucks less.

Throw in the Zune’s tail-wagging relationship with music publishers, and it almost becomes important that you encourage people not to buy one.

The iPod owns 85 percent of the market because it deserves to. Apple consistently makes decisions that benefit the company, the users and the media publishers — and they continue to innovatively expand the device’s capabilities without sacrificing its simplicity.

Companies such as Toshiba and Sandisk (with its wonderful Nano-like Sansa e200 series) compete effectively with the iPod by asking themselves, “What are the things that users want and Apple refuses to provide?”

Microsoft’s colossal blunder was to knock the user out of that question and put the music industry in its place.

Before returning to the important issues Ihnatko raises there, let’s rub salt in the wound and see just how big and how humiliating the failure is. Currently on Amazon.com, the black Zune is #78 in electronics; the white Zune is #344; the brown (seriously? brown?) Zune is #503.

For purposes of comparison, before the top-selling Zune there are

  • 12 iPods
  • six iPod accessories
  • four other MP3 players

Because I have better things to do (hitting refresh at ESPN.com counts in this instance), I won’t even bother checking how many keychain MP3 players beat out the white Zune, but ya get the idea.

All gloating aside, however, what Ihnatko is talking about is actually pretty much the same thing that Bill Simmons was talking about. Consumers now have a wide range of choice in their media-consumables, and so when existing players like NBC and Microsoft roll out new products designed not around consumers’ needs or desires but primarily to appease their corporate partners/masters, consumers quite un-shockingly say, “No thanks.”

Politicians might want to take a few notes on this count, too.

UPDATE: I’ll note that I was way ahead of Marketwatch on this particular diss.


More on DRM America

November 13, 2006

The hits just keep on coming. Cory Doctorow at BoingBoing finds a classic example of the kind of thinking that contributes to an authoritarian/DRM view of the world and this country:

Universal Music CEO: iPod owners are thieves
The CEO of Universal Music has called iPod owners thieves. In explaining that Universal required Microsoft to pay it vig on the sale of each Zune, Doug Morris said, “These devices are just repositories for stolen music, and they all know it.”

Yesterday, Microsoft agreed to share revenue from Zune sales with record labels and artists. Forcing the issue was Universal Music Group, which at deadline is the only label named in the program. UMG refused to license its music to the Zune unless it could receive a percentage of each device sold, in addition to standard music licensing fees for downloads and subscriptions. “These devices are just repositories for stolen music, and they all know it,” UMG chairman/CEO Doug Morris says. “So it’s time to get paid for it.”

Link

That’s right – everyone who has an iPod is a criminal. Given the universality of iPods in many communities (e.g., high schools), the meaning is clear enough – everyone is a criminal. Unless they get the permission of the authority (in this case, Universal Music Group) not to be a criminal, which is pretty much the textbook definition of authoritarianism enacted.


[Consumer] {and} [Identity]

September 18, 2006

In a BoingBoing’d post last week, Glenn Fleishman of WiFiNetNews wrote about a very exciting new…something:

Chumby received a rush of blog-licity when the firm handed out these portable Wi-Fi thingamabobs at O’Reilly’s Foo Camp to alpha-geeks: The device, in prototype, is small, designed for the “kids,” and sports a Wi-Fi adapter, an AC power plug, a small, color touchscreen, and an open architecture. The company wants people to hack the software, hardware, and even the device’s case with their own modifications. It’s not precisely open source, but it’s all open. They hope the device will ship in the second quarter of 2007 for about $150. They also expect that it could be licensed or replicated in many forms—they have released or shortly will release the parts list and schematics among other parameters—and they’re curious what results. In this podcast interview with Avalon Ventures partner and Chumby Industries chairman Steve Tomlin, we talk about how having a device that’s designed to be open affects what gets developed for it. We also talk about how Chumby, as a general-purpose appliance, make available many kinds of applications—it’s not just another picture frame, just another music player, or just another RSS display. In its current iteration, the Chumby has a touchscreen but no keyboard interface. Tomlin expects someone is already working on that.

This is fascinating in so many different directions that I can’t really hope to address more than a few, even partially, but here goes.

The market researcher in me (he lives down next to my liver) is just giddy about this for the frankly revolutionary idea that the product embodies. That is – it’s a product whose entire existence is premised not on any particular consumer need but appealing to a strongly culturally-identified demographic first and then, literally, letting them decide what it is that they’ve bought, and bringing the product into existence.

I’m no alpha-geek but I already definitely know what I’m going to get my Chumby to do (it’ll be my cookbook – think about it). And that’s the exciting thing about the product: we all get to be product testers, researchers, engineers AND members of a bleeding-edge community at the same time.

This entire enterprise – which included a perfectly-timed kickoff at uber-geek happening FooCamp – seems to have in its DNA (in its very existence) one of the best understandings I’ve seen of contemporary identity, consumer culture and the intersection thereof.

And if you still don’t have any idea what I’m talking about, what this “thing” is and/or why you should be excited – that’s kind of the point. Or rather, that’s part of the point. Most identities are, in some measure, exclusionary – deciding what’s not included, or what you aren’t, or what you’re better than is part of determining what you are. That last part is especially important in understanding tech culture, as the 1337 component is one of the core elements of the identity (both in defining, and defining against). Put another way: if you are an alpha-geek, or know how they think and operate, it’s actually surprising that a Chumby or Chumby-like product – one that you have to hack on some level in order to make useful in any way – didn’t already exist. Ownership of Chumby and its ideological descendants will be a proud badge of identity because it will be a tactile representation of the statement, “Look at the cool stuff that I can do.”


Stuff2.0

September 4, 2006

This is going to get rather far into the weeds, quite quickly. So:

I need to buy a new phone this week.

It’s two years since I’ve been seriously interested in what a phone can do. In that time, the whole “moblogging” thing has gone a little cold, due mostly to punitive mobile communications costs in much of the world and limited, cranky functionality. This blog is run on WordPress, and the built-in post-by-mail option has stubbornly refused to work for me. And my old Treo 600 (which also needs replacing next year) is now refusing to connect to the blog’s Write Post screen. That’s why this place goes quiet when I’m away. I don’t have a laptop, and my current set-up can only post here via Flickr, which inserts weird formatting into the posts.

Point One: there are a lot of functions – full-function Web use with mobile sub-sub-notebook devices; blogging; word processing; VOIP and video-multi-conferencing – that current technologies should be able to do, that some people want them to do; that, in fact, many people pay good money with the idea of doing, but whose reliability is not anywhere near the reliability and functionality necessary to fully integrate them as standardized uses for the technologies. Put more simply – it’s gotten to the point where just about anyone can pick up a mobile phone and, without thought, conceptualize what it’s for, how to use it, and then use it. The same can’t be said for total wireless connectivity with hand-sized devices.

So when I get a new phone, I want to look again at how it can interact with the internet.

Which leads me to the notion of informational presence.

With a working moblogging system, there are all kinds of ways to translate physical presence into informational presence. A way to cast my shadow on to the net.

A glogging — “cyborglogging” — solution could have my phone automatically taking shots while I’m travelling and uploading them. You could see where I am in 15- or 30-minute spaces, perhaps. In theory, I could drop Quicktime-playable voice messages on the site whenever I had time to record them on the phone and MMS or email them off. Same with phone video — vlogging. It also seems likely that my GPS-logged physical presence could be placed on the site.

Or I could set up a module-powered site, like Protopage, and have it call RSS feeds from web services. So there’d be a separate page that acted as a snapshot of my presence, right up to running the weather report for the town I’m in.

A live record/recording on the web of where you are and what you’re doing. A collection of the information stream trailing behind me as I move through the world. To the point where someone could check your Protopage or whatever and see where you are, where you’ve been, what the weather was and is like and is going to be, and possibly even text you to let you know it’s going to rain in an hour, right off the page with an Ipipi function.

This partially mirrors some of the current thinking about “blogjects” and the like — wired objects that blog their presence and status. Or, to butcher some writing of Sterling’s, using a gizmo to create spimelike action.

Point Two: the above functionalities are also technical possibilities, and could likely be accomplished rather easily by someone with some expert software and hardware interface knowledge. But – in contrast to those functionalities I mentioned in Point One – all of the above functionalities are, at present, hacks. They are not even mentioned as the reasons that you would buy the products which are capable of the functions, but are instead inferred and imagined as functions that the devices should and, with the proper code and finesse, could do.

That’s the techie standpoint. The social standpoint is something else. Either you’re stalking yourself, ha ha, or you’re making it disturbingly easy for someone else to stalk you. My girlfriend, navigating through the countryside with a TomTom GPS device, opined that someone with deep unauthorised access to the TomTom system would know when your home is unoccupied and vulnerable to burglary. I think about it every time I choose to let people on the net know I’m travelling. I’m not sure how smart it is to have a page that not only shows where I am, but where I’m not. Services like Dodgeball or the UK equivalent seem to me, on a cynical level, to invite personal disaster.

Look through any list of WordPress plug-ins and you’ll find a hundred things that seemed like a good idea at the time to the coders but are in fact utterly useless. The equivalent of chindogu — “unuseless” inventions that do actually do something, but they’re something you’d never actually want to do, like converting all the dates on your website to Star Trek stardates. I suspect that a lot of the tools for mobile informational presence are much the same thing. You don’t actually need to know that I’m taking a piss in a public toilet in West Stow, and I’m unlikely to choose to pass on that little bit of information.

(Setting up a Protopage in advance of visiting an area, filled with informational feeds about that area, is, however, a good idea, and with reliable phone-web access, I’ll be trying it soon.)

Ultimately, how much information do I need to broadcast? How many footprints do I need to leave on the net? And also: in an age where privacy is becoming an important political issue once more, how much do I choose to give up just to perform experiments of doubtful interest and practicality? Niki already has to drop to 29mph in the car on her way home from her mother’s in order to avoid being photographed by strangers. And her mother is fearing the insertion of a chip in her rubbish bin to measure how much waste she’s throwing away, and wondering if she’s going to have to start storing garbage in the house to avoid being charged for tossing broken objects and wine bottles she can’t get to a glass bank.

I need moblogging tools because I want to be able to produce and publish content from the street. The question now, as I wonder what new tools are available for my incoming shiny new phone is: what constitutes content? The difference between me and a blogject is that it doesn’t know it’s squirting useless crap on to the web. The difference between me and a glogger is that a glogger doesn’t care that they’re squirting useless crap on to the web — or, at least, has set the bar low enough for the term “content” that automatically photoblogging themselves taking a piss qualifies as something worth expressing through a webpage on its way to storage.

A lot of you have commented in email that this site now seems awfully pared down compared to the previous iteration. I mean, I haven’t finished rebuilding it yet. But there needs to be a conscious difference between being able to just cover it in stuff, and actually choosing where to focus your attention and mine where it’ll do the most good.

Okay. I understand why Ellis finishes the way he does – it’s the implications of it all that are relevant to him – but I’d like to first answer his “what constitutes content?” question and then take it in another direction.

Anything Warren Ellis puts up at his website is content, because he says it is. He is a brand and has earned credibility, both through his comics work and through the consistently excellent content at his site – but at this point, if he even maintains 75% of the quality of previous content at the site, he can continue basically forever with sustained and even increasing readership. Not that he would or should, but he could, because his place as an A-lister is well-cemented, not least because of the regular cross-linking from Super-A-listers BoingBoing and William Gibson. A random picture that he posts becomes of much higher value by virtue of his having posted it, just as Atrios’ Friday Cat Blogging is judged of much higher value than random cats because he’s Atrios.

[You’ll also notice that in one sentence I – a more-or-less-unread blogger – just linked to several of the highest-trafficked sites on the web. This is an interesting phenomenon, in and of itself, as is the cross-linking between A-listers – for more on that, read what Fred has to say.]

So it’s really not so mysterious what content is for someone who’s reached that threshold.

A more interesting question to ponder is: what is content for the rest of us – and what’s the relationship between availablility of technology and production of content, particularly social content? I’d argue that we’re caught in a bit of a time-lag right now, on these issues: there are a lot of people who see the promise and coolness of, e.g., real-time geotagging correlated with the *click* of a camera phone and a quick burst of SMS, but there aren’t that many people who are actually doing it. And hence, as the primary value of geotagging is in having a lot of people doing it – you’re not going to geotag your whole neighborhood, let alone your city, by yourself – there’s a disincentive for all but the very-early adopters to actually hack together the tech necessary for the cool new function.

There, too, is the other rub: there aren’t that many people geotagging yet because you can’t “just do it,” which roughly translated means you can’t just buy it.

This leads to an interesting re-assessment of Web2.0 phenomena. While the services themselves are, for the most part and at the first level nearly always, free, the means of producing and interfacing with them are not. I’m not arguing for any sort of digital-divide issue that would somehow deligitimize the production of culture on the Web – ultimately I think that, as has increasingly been the pattern for the past five or so years, the gadgets (spimes, blogjects, whatever) of tomorrow+1 will be cheaper and better at all their functionalities than any of the currently available stuff – but I think it’s quite worth noting that in many cases the social uses of the Web and new thingies, which long lagged behind the latest technological innovations, have now caught up with and in many cases passed currently mass-available means.

There is, really, no good reason that a phone shouldn’t be able to take a picture, compose an accompanying blog post via voice recognition software, and post both via the best available connection (be it cell tower, Bluetooth, WiFi or what have you) – with geotagging – to your ClaimID-verified blog. It could do all of those things – it just doesn’t.